How to make money on TikTok without the creator fund

You make money on TikTok without the creator fund by selling your followers the pieces from your videos, through a free shop on FanShop.

TikTok's routes, and where they stop

TikTok pays creators through the Creator Rewards Program, gifts during LIVE, TikTok Shop commissions, brand deals and Series. The Creator Rewards Program asks for 10,000 followers before you can join, LIVE gifts need LIVE access that opens only above a minimum reach, and brand deals arrive once agencies notice you. For most accounts that means months of posting with nothing coming back.

FanShop works from the first fan. If someone has watched you wear the same hoodie in ten videos, that hoodie has a buyer. You list it in a free shop, and the fan buys it.

Why your videos are already the product page

A TikTok shows a piece in motion, on you, in your life. That beats any studio photo, because the buyer has seen the hoodie move and knows it is real. On FanShop the listing adds what the video cannot: size, condition, the story of when you wore it, and a price. Your back catalogue of videos becomes the proof behind every listing.

What a TikTok wardrobe holds

Think of the pieces that appear again and again in your feed.

• The hoodie from your most viewed video
• Sneakers from a dance or transition clip
• A jersey from a match day or sports series
• The jacket from a get ready with me
• Gear from a challenge your followers requested

List them with the video they belong to. A follower who recognises the piece from a clip does not need convincing.

How you get in

1. Apply in the browser. A person reads your application.
2. You get your invitation by email and set up your shop.
3. You verify your identity once (18 and over).
4. You list your pieces, each one is approved by a person.
5. On a sale you download your prepaid label, pick a parcel shop and drop the parcel off. FanShop is the sender on the label, your name and address stay private.

FanShop is in pre-launch. Creators apply now and build their shops, buyers arrive at launch. Your shop is stocked before your followers hear about it.

What a sale pays and when

You enter the amount that should land with you, the shop price is calculated from it, and FanShop keeps 30 percent of the shop price. The buyer pays shipping at checkout and parcels ship across the EU. Returns go to FanShop.

Payouts go out once a month to your bank or Stripe account. A sale becomes due 14 days after confirmed delivery, which covers the buyer's statutory right of withdrawal. The minimum payout is 10 euros, and smaller amounts roll into the next month.

Common questions

Do I need the creator fund or 10,000 followers for this?

No. FanShop has no follower minimum and no monthly fee. You apply, verify once, and list the pieces your followers already know.

Can I keep posting while I sell?

Yes, and it helps. A new video in a jacket is the natural moment to mention that the jacket from last month is in your shop.

Do I have to pay tax on this?

For most creators this is relaxed. Selling things from your everyday life is usually treated as a private sale, and the rules depend on the country you live in. Under EU platform rules, FanShop reports nothing to the tax office as long as you stay under 30 sales and 2,000 euros per year. If you sell regularly, a quick word with a tax adviser settles it. This is general information, not legal or tax advice. Full details are on our Notes and FAQ page.

What can I sell, and what stays out?

Pieces you have personally worn, used or owned: clothing, shoes and gear. New merchandise, reselling and underwear stay out, nothing sexual is listed, and presentation is always clean.