Make money selling your own stuff to your followers

You make money selling your own stuff by listing the pieces you have worn and used, and FanShop lets your followers buy them from a free shop.

The usual ways to sell your own stuff

Selling your own stuff usually means a resale app, a flea market or a local marketplace. Each suits a certain kind of item: resale apps for branded clothing, flea markets for a boot full of odds and ends, local listings for furniture. In every case the price is set by strangers comparing you with everyone else selling the same thing.

There is a fourth way for people with followers. Pieces you have worn or used in front of an audience carry a story the audience already knows, and on FanShop that audience buys them from a free shop under your name.

Why your stuff is worth more to your followers

A stranger values your jacket by brand, size and condition. Your follower adds a fourth thing, the memory of seeing you in it. That memory does not show up on a resale app, and it is the reason your own stuff sells differently when the buyer knows you. FanShop is where that difference turns into a sale, with no follower minimum and no monthly fee.

From wardrobe to listing

Walk through your things with your content open beside you.

• The hoodie or jacket that appears in most of your posts
• Sneakers you retired after a season
• The cap, beanie or scarf from your profile picture
• A jersey or kit from a match or a race
• The bag you carried in every vlog
• Gear from a challenge or a collaboration

For each piece, photograph it as it is, say when you wore it and where it appeared, and describe its condition. A person at FanShop approves the listing and it goes live.

How you get in

1. Apply in the browser. A person reads your application.
2. You get your invitation by email and set up your shop.
3. You verify your identity once (18 and over).
4. You list your pieces, each one is approved by a person.
5. On a sale you download your prepaid label, pick a parcel shop and drop the parcel off. FanShop is the sender on the label, your name and address stay private.

FanShop is in pre-launch. Creators apply now and build their shops, buyers arrive at launch. The stuff you list now is the stuff your followers find on opening day.

What lands with you, and when

You enter the amount that should land with you, the shop price is calculated from it, and FanShop keeps 30 percent of the shop price. The buyer pays shipping at checkout, parcels ship across the EU, and returns go to FanShop.

Payouts go out once a month to your bank or Stripe account. A sale becomes due 14 days after confirmed delivery, which covers the buyer's statutory right of withdrawal. The minimum payout is 10 euros, and smaller amounts roll into the next month.

Common questions

Does my address end up on the parcel?

No. FanShop is the sender on the prepaid label, you drop the parcel at a parcel shop, and returns go to FanShop. Your name and address stay private.

How do I decide what to list first?

Start with the pieces your followers would recognise at a glance, the ones from your most watched content. Those carry the clearest story.

Do I have to pay tax on this?

For most creators this is relaxed. Selling things from your everyday life is usually treated as a private sale, and the rules depend on the country you live in. Under EU platform rules, FanShop reports nothing to the tax office as long as you stay under 30 sales and 2,000 euros per year. If you sell regularly, a quick word with a tax adviser settles it. This is general information, not legal or tax advice. Full details are on our Notes and FAQ page.

What can I sell, and what stays out?

Pieces you have personally worn, used or owned: clothing, shoes and gear. New merchandise, reselling and underwear stay out, nothing sexual is listed, and presentation is always clean.